Pep Zuijderwijk [Zow-der-vai-k]

Pep is design lead at Dragonfly. He applies a robust design process to our digital products and projects, ensuring that the end results are engaging and intuitive – even for our complex and abstract stories. Pep is also a digital design consultant for his agency Salted Herring.

Pep’s collaboration with Dragonfly began about 10 years ago but he has designed and art-directed digital projects for more than 20 years. Projects include the Regional Economic Activity Report, a bycatch management information tool and Kōkako, an award-winning language tracking app.

After graduating with honours in graphic design at the Royal Academy of Arts in The Netherlands, Pep worked as a digital designer at agencies in The Hague, Wellington, London and Amsterdam.

He started Salted Herring in 2007 when he moved back to New Zealand and with partner Kate Handley, built it into a studio with a reputation for delivering distinctive, effective and highly crafted digital work. Clients have included: Whittaker’s Chocolate, Asia New Zealand Foundation, New Zealand Festival, Totara Learn, ComplyWith and many software as a service companies.


Designers Institute of New Zealand Best Awards:
Purple Pin, 2016 for Kōkako (see Machine learning for language identification)
Gold Pins – 3
Silver Pin
Bronze Pins – 3
Finalist – 7

Judge of design awards, interactive category: 2018 and 2009.