Pep is design lead at Dragonfly and a digital design consultant for his agency Salted Herring.

He is responsible for applying a robust design process to our digital products and projects. This ensures an intuitive and engaging user experience in the often very complex and abstract models, products and stories we create.

Pep has been designing and art-directing digital projects for more than 20 years, and began collaborating with Dragonfly in 2010. He has been involved in the Regional Economic Activity Report, a bycatch management information tool and the Kōkako language tracking tool, which won New Zealand’s most prestigious interactive design award, the BeST Purple Pin, in 2016.

After graduating with honours in graphic design at the Royal Academy of Arts in The Netherlands, Pep worked as a digital designer at agencies in the Hague, Wellington, London and Amsterdam. He started Salted Herring in 2007 when he moved back to New Zealand. With his partner Kate Handley, he built it into a studio with a reputation for delivering distinctive, effective and highly crafted digital work. See

Design can turn abstract data into compelling and meaningful stories that have the power to shift perspectives and change behaviour. This is what excites me about working with the team at Dragonfly.

Awards include:

Designers Institute of New Zealand Best Awards: - Purple Pin (Best of Interactive) - 3x Gold Pin - 1x Silver - 3 bronze - 7 finalists - Judged design awards, interactive category in 2018 and 2009.